I love this Kia Car commercial, it makes me laugh every time i see it. Whatever they paid for it, was well worth it as it strikes a chord with me. In my opinion we don't see enough clever advertising in Australia. We seem to play it very safe and conservative with what comes on our screens. If you ever see any of the worlds greatest commercials (TV Shows) you begin to understand that we have a lot of ground to make up on the United States and in-particular parts of Europe who are far more liberal and not as worried about offending particular demographics.