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Perth HOME RENOVATION PHOTOGRAPHY

12/10/2014

This beautifully renovated home is about to go on sale in Perth. Located in Bayswater, Western Australia. Photographed yesterday to be used on Real Estate brochures / signage and Real Estate websites such as realestate.com.au and reiwa.com.au. The high quality finishes, new appliances and use of timber throughout the home gives it a very welcoming and warm friendly feel.

While only being a 10 minute drive to the heart of the Perth CBD it should generate a lot of interest.

What are keys to shooting great Real Estate Photography?

1. Use a wide angle lens. These shots were taken using my 14mm Aspherical Fish Eye. This helps rooms look as big as possible.

2. Bracket your photos. As different areas of a room get different amounts of light i always bracket (1 shot correct exposure / 1 stop under / 1 stop over). This allows you more flexibility in post production.

3. Shoot late afternoon if possible. While this Real Estate shoot wasn't at dusk the late afternoon light does give the outside photos a warmth that reproduces well in Real Estate promotional items such as brochures, websites etc.

4. Remove as much clutter as possible. Some clients understand this better than others. Real Estate agents will generally help with this process, but there is nothing worse than arriving to photograph a house only to find excessive clutter on bench-tops.

When i arrived at this house, it was immaculate with nice little touches such as a vase of fresh flowers, the odd candle and decorative breadboard in the kitchen.

5. Always shoot in RAW format if possible. Then when processing save your RAW settings as presets in photoshop. This will enable you to work quicker in post production. As a general rule,
i adjust colour balance to compensate the warm tungsten interior lights against the cooler sunlight. Adjust the RGB curves to create a bit more contrast between light tones eg walls, and dark tones such as floors. Selective toning to warm up colours of floorboards etc.

Then once image is in photoshop, i correct the distortion of the image (caused by using wide angle within small rooms). and apply an unsharp mask to make the images really crisp. This is especially important for online real estate web portals which often degrade the images when uploaded.

If you are looking for Perth real estate photography, or to photograph your renovated home for historical value or to enter into building awards please contact me.

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Photography - Archiving and Storage Workflow

4/12/2010

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One of the most frequent questions I am asked as a Perth photographer from photography enthusiasts is how do i store and archive my digital images. Unfortunately for the photography enthusiast the precursor to the question is often along the lines of "my computer was stolen, my hard drive has crashed, I accidentally deleted everything, my dog at my hard drive etc. These all too common incidents are often described with sunken watery eyes and a sprinkling of expletives.

Fast forward to our conversation..."chris how do you back up all your precious photographs and digital images?" My answer to any enthusiast or professional alike is to "establish what works for you and keep a routine that you can maintain week after week, month after month, year after year. There is no point developing a back-up system so elaborate and secure that you become exhausted at the mere thought of having to perform another back-up of your digital image collection.

With digital cameras both compact and DSLR versions having the capability of storing thousands of images on one SD disk no-one is shy about taking a seemingly endless stream of photos on a daily basis. So with 4 out of 5 digital files seemingly identical to the last what do we do to manage and control an abundance of images. Well for me i have a staged process that i find manageable, time efficient and an effective means of filing digital image files to find easily today, tomorrow and indeed in years to come. I will explain this process in the coming paragraphs.

Step one: When i return from a professional photography shoot either for a commissioned job or a personal project the first thing i do i download all photos (usually several 8gigabyte SanDisk Ultra 3 SD cards) onto my Macbook Pro desktop. I always - repeat always use a card reader for this as opposed to plugging in a USB into the Digital camera body for the reason that you can sometimes get card failures by doing this and miss out on downloading all the images available.

Once i have all images on my desktop and having still not reformatted my SD cards ready for my next photo shoot I drag each image into Adobe Bridge. Adobe Bridge is an image viewing program that comes with most editions of the Adobe CS Suite. I find it particularly useful as it lets you see all the meta-data of an image and also view the RAW .CR2 files that most image finders don't show. It doesn't really matter though what program you use but its preferable that you can view the images side by side so you can begin to compare photos.

Its at this stage that i look to cull as opposed to deleting photos on the shoot by looking at them on the back of the 3' screen on the back of a Canon 5D Mark II or Canon 40D which while useful to establish rough composition and exposure really lack the detail required to judge a images quality.

Going through the photos i quickly delete photos where people are blinking, exposure is clearly over or under exposed, or images that are blurry or poorly framed. Once i have done this i create a folder that is named with a sequential job number that i keep on google docs and place all remaining files in there. The sequential job number links to the google doc file (available from anywhere with internet connection) then tells me more details about the shoot. Details such as date of shoot / subjects / photography brief (if applicable) / Location (Perth, Western Australia, or overseas). Once this stage is complete I burn two copies to DVD which are then labeled (filed in CD case) and copy a remaining copy to a 1.5 Terabyte external hard drive. One of the two DVD's are then taken off-site to safeguard against theft.

Now i have my base selection of images all safe and backed up 3 times. At this point i delete the images off my desktop to ensure my computer and the available RAM is accessible to use in photoshop and the processing of the RAW files that draws considerable memory usage.

Each image that i work on is entered into another google doc database for final processed images. Again this database of images details where photograph was taken,subject, landscape photograph or portrait photograph in terms on composition and orientation of camera. Once i have made any necessary post production I create store the following files all with renamed file names to match my database:
1x Raw .CR2 file
1x Photoshopped .psd file with all layers un-flattened. This is useful in the event that i want to change the look or feel of the image at a later date.
1 x high resolution jpeg
1 x Medium resolution jpeg
1 x Low resolution jpeg (This file contains my logo watermark - as seen on all my work published on the internet)

These 5 files are each filed into a folder of the same name that grows larger and larger as it contains images from previous photography shoots. These folders are then backed up in the same way as my unprocessed photographic collections: 1 copy to the external hard drive and 2 x burnt DVD's to file and archive.

Well that about summarizes my process. I'm not saying its the best or the only way to archive and back-up. The onset of cloud computing and websites such as dropbox.com has me thinking about other ways to safeguard my work. But as mentioned earlier what ever process you decide on, or develop yourself make sure its one you can maintain.

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Perth HOME RENOVATION PHOTOGRAPHY

Photography - Archiving and Storage Workflow

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